Brownie the Elf is a beloved part of the Cleveland Browns' history, fans have long been clamoring for the Elf to return and play a large part in the team's brand. Finally, the Browns announced that Brownie will grace the 50-yard line with his presence for the 2022 season. That being said, the logo is very old, and hasn't had a true update in decades, and the announcement gave me the perfect opportunity to re-work Brownie and bring him into the modern world of sports branding with a fresh look.
