Branding set for Final Fantasy Union, a YouTube channel and podcast that currently has over 200,000 loyal subscribers. The channel discusses games throughout the Final Fantasy series and the stories & themes they attempt to tell. The main logo mark is based on the “Black Mage”, a recurring character in the Final Fantasy series, and its famous steepled hat. The typography is a callback to the logo of the first game in the series, and is made to conjure up nostalgia and a sense of familiarity with its viewers.
